About Us

Mutual Friend Productions was founded on a simple observation: Broadway is one of the last major entertainment industries operating without modern tools.

We started as producers — investing in and developing shows we believe in. But we quickly realized that the biggest opportunity wasn't just backing great theatre. It was building the technology that helps the entire industry make better decisions. Today, we do both.

What We Believe

Art deserves rigor

Great theatre is an art. Getting it to an audience is a science. We bring analytical discipline to every production decision without compromising the creative vision.

Data over gut instinct

The industry has relied on intuition for too long. We use real data — ticket sales, audience behavior, market trends — to make every investment and marketing decision.

Build what's missing

If the tools don't exist, we create them. Our software is designed from the ground up for the unique economics and workflows of live entertainment.

The Team

Josh Petersel

Co-Founder

Josh combines deep experience in theatrical producing with a background in tech strategy. He leads Mutual Friend's investment thesis and producer partnerships.

Zack Moy

Co-Founder

Zack is a creative technologist and producer who leads Mutual Friend's software development and data infrastructure. He builds the tools the team uses every day.